08.45 REGISTRATION
09.45 Welcome | Stephanie Gutnik | Consultant, Digital Transformation | OUTFRONT Media
10:15 Keynote | Mike Fisher | VP/Head of Advanced TV & Video | MediaMath
10:45 COFFEE
11:15 Welcome to the Data Jungle | Anna Bager | President and CEO | OAAA, Kym Frank | CEO | Geopath, Scott Marden | CMO | Captivate, moderated by Ryan Joe | Managing Editor | AdExchanger
12:00 Fireside Chat | Clive Punter | Chief Revenue Officer | OUTFRONT Media in conversation with Michael Mendenhall | CMO | TriNet
12:30 Case Study PUMA | Sargi Mann | EVP, Head of Digital Strategy & Investments | Havas Media Group
13:00 LUNCH
14:00 Promoting Programmatic a Priority for DPAA | Barry Frey | President and CEO | DPAA
14:30 Gen Z and Millennials Through a Hybrid OOH and Mobile Approach | Maya Abinakad | Insights Marketing Lead | Facebook
Facebook partnered with Kantar to see how Facebook and OOH can be when paired together and Accenture to understand how different generations respond to different channels. They found that using a combination of the two channels extends the reach of campaigns to a broader and younger audience and helps advertisers more efficiently reach their objectives.
15.00 TEA / COFFEE
15:30 Ann Cutbill Lenane Looking for Love With Curb | Chris Polos | Vice President, Taxi Media | Curb Mobility
15:45 Case Study Dunkin’ Brands | Matt Schuster | Chief Revenue Officer | Vistar Media, Justin Warshavsky | Senior Analyst, Programmatic | Digitas North America, Ryan Kanterman | Senior Vice President, Measurement | NinthDecimal
16.30 Closing Remarks | Stephanie Gutnik | Consultant, Digital Transformation | OUTFRONT Media