AdTECH OOH - New York

Thursday Oct 17, 2019

SPONSORS

AGENDA

08.45 REGISTRATION

09.30 Welcome | Stephanie Gutnik | Consultant, Digital Transformation | OUTFRONT Media

10:00 Keynote | Jeremy Steinberg | Global Head of Ecosystem | MediaMath

10:45 COFFEE

11:15 Welcome to the Data Jungle | Anna Bager | President and CEO | OAAA, Kym Frank | CEO | Geopath, Scott Marden | CMO | Captivate, moderated by Ryan Joe | Managing Editor | AdExchanger

12:00 Fireside Chat | Clive Punter | Chief Revenue Officer | OUTFRONT Media in conversation with Michael Mendenhall | CMO | TriNet

12:30 Case Study PUMA | Sargi Mann | EVP, Head of Digital Strategy & Investments | Havas Media Group

13:00 LUNCH

14:00 Promoting Programmatic a Priority for DPAA | Barry Frey | President and CEO | DPAA

14:30 Gen Z and Millennials Through a Hybrid OOH and Mobile Approach | Maya Abinakad | Insights Marketing Lead | Facebook

Facebook partnered with Kantar to see how Facebook and OOH can be when paired together and Accenture to understand how different generations respond to different channels. They found that using a combination of the two channels extends the reach of campaigns to a broader and younger audience and helps advertisers more efficiently reach their objectives.

15.00 TEA / COFFEE

15:30 Ann Cutbill Lenane Looking for Love With Curb | Chris Polos | Vice President, Taxi Media | Curb Mobility

15:45 Case Study Dunkin’ Brands | Matt Schuster | Chief Revenue Officer | Vistar Media, Justin Warshavsky | Senior Analyst, Programmatic | Digitas North America, Ryan Kanterman | Senior Vice President, Measurement | NinthDecimal

16.30 Closing Remarks | Stephanie Gutnik | Consultant, Digital Transformation | OUTFRONT Media

SPEAKERS

VENUE

MediaMath

4 World Trade Center

150 Greenwich Street

45th Floor,

New York NY 10007