Scott Marden | CMO | Captivate

Scott Marden, Captivate’s CMO, is a seasoned marketing, strategy and media executive. For 20 years he has used his expertise in data, research, and creative content services to drive revenue for media sales groups. Since joining Captivate in 2009, Marden has helped the company develop its digital video media network with data-driven targeting and thought leadership. At Captivate he has built a world-class, sales-oriented marketing organization, spearheaded product innovation, developed leading workplace research panels, and led the industry in the use of location-based data.

Since taking over all marketing-related activities for Captivate in 2014, Marden has doubled the marketing team, developed a local content strategy and introduced Captivate Create – a self-serve platform for hyper-local retailers to build and place animated commercials on Captivate. In addition, Marden spearheaded Marketing Automation and lead-generation efforts, which has contributed to over 30% in year-over-year revenue growth for the company.

In his early years at Captivate, Marden built Office Pulse, Captivate’s research panel of 8,000 professionals in the US and Canada. Office Pulse insights have been featured on NBC News, MSN, Fast Company, Accuweather, FORBES, WSJ, USA Today and many other outlets.

Marden has been a thought leader, public speaker and consultant for many industries, including financial, retail, automotive, beauty, communications, non-profit and technology. Marden has presented at trade shows such as International Mass Retailers Association, National Association of Chain Drug Stores, ADTech, Food Marketing Institute, DMA, Daily-DOOH and more.