Sargi Mann |EVP, Head of Digital Strategy & Investments | Havas Media

Sargi joined Havas Media after leading the global digital strategy and performance portfolio for fashion, retail, beauty, financial, luxury, technology and pharmaceutical categories at Dentsu Aegis. She has a 17-year marketing and media tenure and moved to the U.S. in 2005.

She has actively driven integrated strategy and activation processes across digital capabilities, has successfully led the integration of performance media into the strategic planning processes and is passionate about helping clients across categories deliver business value through digital capabilities. She has led fundamental research and analysis of ad/marketing technologies, real-time consumer behaviors and digital media trends across multiple business categories.

With extensive experience in designing user flows and omnichannel behavioral analysis, Sargi has prototyped multiple ad technology products—partnering with Google, Yahoo and Bing to design product solutions within their ad technology and marketing technology platforms. She was the chairperson on the 4A’s digital committee and lead author on its first digital media audit guidelines.

Her experience spans cross-functional digital capability and media strategy, product development, performance media, web analytics, marketing technology and data strategy for brands including Shiseido, Burberry, Tommy Hilfiger, Calvin Klein, MasterCard, National Geographic, Sonos, Beiersdorf, La Prairie, Sony, Pfizer, Reckitt Benckiser, MINI Cooper, Lufthansa, Bed Bath & Beyond and GM.