Maya Abinakad leads insights marketing for North America at Facebook, where she is responsible for bringing industry-leading thought leadership and insights to market.
In her role, Maya leads the marketing efforts for Facebook IQ in North America, delivering consumer and advertising insights that can inform and inspire campaigns. Facebook IQ turns platform data and original research into actionable insights that help advertisers better understand consumer behaviour, drive more effective marketing and transform how their businesses reach people.
Maya is passionate about building data-driven, consumer-centric stories. Prior to joining Facebook, she led global insights marketing at Verizon Media, the division that combined AOL and Yahoo. Maya holds a MBA degree from Baruch College and a Bachelor of Science degree in Marketing from Fairfield University.